The million dollar minute Super Bowl

On January 20, 1985, the San Francisco 49ers claimed a 38-16 victory over the Miami Dolphins in Super Bowl XIX and Joe Montana was named MVP. It was the first time a network charged over $1 million per minute for commercials.

The Dolphins were first on the board with a 37 yard field goal by Uwe von Schamann. Joe Montana connected with Carl Monroe for a San Francisco touchdown. Dan Marino threw to Dan Johnson to give Miami a 10-7 lead at the end of the first quarter.

Roger Craig scored a pair of touchdowns and Marino had one, giving the 49ers 21 straight points. Von Schamann kicked two field goals for the Dolphins. San Francisco held a 28-16 lead going into half time.

Ray Wersching kicked a 27 yard field goal and Roger Craig scored his third touchdown of the game in the third quarter with the last scoring play of the game.

The game MVP, Joe Montana, completed 24 of 35 passes and totaling 318 yards. He threw three touchdowns and zero interceptions. The quarterback also rushed 59 yards and scored a touchdown of his own.

The players were not the only ones at the center of attention for the viewers. Advertisers were showing their ability, and willingness, to pay over $1 million for a minute of air time. This IBM commercial for personal computers featuring Charlie Chaplin was among them.

This season Super Bowl ads are went for a whopping $4.5 million, and all you get is 30 quick seconds to justify your product or cause. The large price tag, however, puts you front and center, but for some it is worth while, seeing how the Super Bowl generates more viewer traffic than any other broadcast.

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